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Consumer demand pushes green packaging trend

06-Jun-2008

Consumer demand pushes green packaging trend

 

WITH the push for businesses to go ‘green’ led by consumer expectation the demand for environmentally responsible packaging is gaining momentum.   

 

Presentation Packaging Marketing Director Ms Samantha Lewers said the industry was experiencing a strong growth in this sector as businesses tried to become more environmentally conscious.

 

“There has been a massive shift in thinking over the past few years with customers genuinely concerned about what products are made of, if they are recyclable and biodegradable and this has led the industry to seek new solutions for customers,” she said.

 

“The majority of customers today are interested in using the most environmentally friendly product they can afford for their business. While these options are generally more expensive than plastic alternatives, the market understands end-users expect environmentally friendly packaged products wherever possible.

 

“There has been a definite increase in the amount of cardboard and paper products being sold as businesses are experimenting more with these options. It’s also becoming an easy way for businesses to improve their green credentials.”

 

Ms Lewers said Presentation Packaging had made a significant investment in sourcing environmentally friendly packaging for some of more popular packaging requirements.

 

“We offer sandwich wedges that are made from recyclable material, easily compostable and biodegradable. The window face is also unique, made from PLA film developed from corn ensuring every element is environmentally friendly unlike most options in the market place that still feature plastic windows. It also answers the aesthetic needs of customers as it is printed.”

 

The company has also launched recyclable Wrap/Tortilla Sleeves, a product unique to the Australian market.

 

“These sleeves are a new way for wraps to be presented doing away with the hassle and mess of wrapping and bagging. They also make the product easier to handle for the end user.”

 

The sleeves are available in a variety of sizes in white or kraft finish.

 


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